PDFs might work, as in ahi's dream above, when ebook reader screen-sizes and abilities become standardized and accepted by publishers.
ie: 5", 6", 8", 10.7", Letter, A4, A5. But they're not settled yet, nor the type of screen, LCD vs eInk, vs the new color LCDs coming out soon. It's gonna take a while to settle into defacto standards. Once the standards evolve, even new technology will likely take them into account wherever possible.
Then you'll just pick the one you want, and read. Of course, the publishers will try to make you buy it again if you move to a new device.
I still prefer figuring out how to make cleverer reflowable documents, myself. PDFs suck for extracting and quoting content, and moving from device to device.
I think ahi is talking about the experience of reading, though, and he's right about PDF's presentational superiorities.
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