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I think the recent "Potterjack" demonstrated how easy it is to steal books, right now, if people want to.
People steal (non-necessary items) because they believe they are being taken advantage of, and they are rebelling against those who take advantage. If publishers convince readers that they are offering e-books at a fair price, people will pay that price, and theft will be kept reasonably low.
iTunes demonstrates this theory nicely every day... even with the availability of "hacking" SW to de-proprietize iTunes music, the service is satisfying its users enough that they do not take undue advantage, and iTunes stays profitable.
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