Some Andy Ihnatko dude from the Chicago Sun-Times got it right!
Sony could potentially have a new iPod on its hands. All it needs do is crack the Reader wide-open; release a free, unrestricted and well-documented API (Application Programmer's Interface) and encourage software developers to support the device in any fashion they can imagine. A Firefox plug-in that moves whatever Web page you're viewing into the Reader. A "Print to Reader" option that appears right in the standard Print dialog box of every PC or Mac app. The ability to use Bloglines or NewsGator or any other RSS newsreader system to automatically keep the Reader updated with the latest news and blog posts from the Web.
http://www.suntimes.com/technology/i...Andy02.article