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Old 05-17-2009, 05:40 PM   #39
taosaur
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Quote:
Originally Posted by Parastie View Post
Do I mind spending $26 for a new book that I really want? No, even in ebook form. I'm not paying for the book itself, I'm paying for the content. If I went out and bought the hardback book for $20+ at a local store, then why wouldn't I pay for it on ebook?
What publishers are missing is the opportunity to expand their market beyond the folks who are willing to drop $20+ on a hardback. There are a slew of folks who normally jump on the library waitlists for favorite authors or wait for the paperback who would cave to a $10, anytime impulse buy at some point between the release date and when they would otherwise get their hands on it. Show them 4-6 "you might also like" titles and you could see a $0-20/year customer turn into a $20/month customer.

If publishers and distributors need to streamline their business models, that's just reality. The changes underway have nothing to do with authors and readers, and everything to do with the middlemen; it's the publishers and distributors who need to make themselves viable in the new market, before upstarts take both their authors and their readers away.
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