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For me, it's all about content. I'm paying for how much I'm getting out of the product.
Song - 3 minutes of entertainment per use $0.99 is good.
TV show - 30-60 minutes $1.99 per show seems good
Movie - 2 hours of entertainment per use $9.99 seems good (I prefer to rent or download)
Books- Hours if not days of entertainment, depending how busy I am.
Do I mind spending $26 for a new book that I really want? No, even in ebook form. I'm not paying for the book itself, I'm paying for the content. If I went out and bought the hardback book for $20+ at a local store, then why wouldn't I pay for it on ebook?
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