Quote:
Originally Posted by JSWolf
I do know part of how Baen are doing it. They are not having any middle men in the works. No Fictionwise, no BooksOnBoard, no Amazon, no Sony, no Mobipocket. So all that expense is not having to be laid out. So they can charge less and still make a good profit because of this.
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Quite correct. What the large publishers fail to realize is that they could "cut out the middleman" themselves
if they choose to. But that requires a total marketing shift, with the possibility of a revenue drop in the changeover, which is unacceptable to them. To do it, they'd have to direct market themselves, through their p-books and other internet avenues. It could be done for the cost of one of their ridiculous advances to a no-brain celebrity. Shucks, Baen could market better than they do, but they don't need to because all their competitors are so clueless....