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Originally Posted by sic
you cannot sell a device and the content because there's a conflict of interest there
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Unfortunately, the iPod success tends to contrdict you there, and that is the model Sony seems to be looking to emulate.
Could the hardware be better? Of course it could. We have all heard / talked about the shortcomings of the Reader, but again, they are following the iPod -- keep it simple and easy. And it does emulate the basics pretty well. It does not do some of the features I use in my PDA ebook software, but the basics are all there and easy to use. By basics, I mean simple interface, good battery life, resizeable text, standardized external media, good content at a (some would say) reasonable price, and handles several non-proprietary formats (though I wish basic HTML was one of them).
Now, if they would just make their content available to Mac users, it might be enough to make up for the features it is missing for me.
Jack