Quote:
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On the other hand, it is not inevitable that publishers and authors will have to relent. As Amazon faces competition from devices like the widely expected tablet from Apple, “then the book publisher of Obama’s next book can say ‘O.K., which of you is going to offer us the best deal?’ ” said Fiona Scott Morton, a professor of economics at the Yale School of Management. “I don’t think the content providers have to be in a worse position.”
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Ever want to grab someone and bang their head into the wall until they understand?
The sad thing is I can see some idiots actually thinking that this is a good idea. Fragment the book sales market, so they can play one format off against the other, and lose readers who might otherwise have bought the books in a universal format.
The sooner the publishing industry reaches the iTunes moment and drops DRM and format exclusivity, the better. But statements like this make me think it will be a long long time before it happens.