The initial page does prohibit copying. It prohibits the scanning and uploading. There is a big difference. Additionally, just because the publisher stamps something on the book doesn't mean that is the law. They could stamp on the book: the resale of this book is prohibited but the first sale rule allows any purchaser to resell a legitimately purchased book. I believe it is fair use to scan a book and turn it into an e copy. Just as companies convert your CDs into mp3s, I think it would be valid for your friend to do as you described so long as said friend does not keep a copy for himself.
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