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Quatum:
It seems that SONY is not yet ready to sell to customers outside the U.S., though there are obviously many people eager enough and resourceful enough to get around it. ;-
I imagine that SONY only posts the e-card info in their software because right now the Reader is for people in the U.S. If they posted it on a freely viewable website, rather than where only people who can buy the Reader can see it, well...
It all comes down to SONY not moving into the European/Non-U.S. market at this time.
Congratulations on being crafty enough to subvert their business model to get what you want.
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