|
Whatever the numbers it's pretty clear Amazon is going to win the dedicated eReader battle. They've already won what really counts--brand names. When you have average people calling other readers Kindles (like people ask for a Kleenex rather than a tissue many times) you've already won the largest part of the battle.
The only thing I see surpassing it would be if some multi-function table devices that do a lot of stuff other than read books explode in the mainstream. i.e. maybe the rumored Apple tablet device. But that would likely still use the Kindle store since they already have it on the iPhone/iPod Touch.
So I'd be shocked if the Kindle didn't remain the most popular dedicated reader, and that the Kindle store didn't rule the eBook sales market like iTunes does MP3s. There will be other readers and stores around, just like there are other MP3 players and other stores which sell digital music. But Amazon is certainly poised to be the market leader.
|