Quote:
Originally Posted by whitearrow
They can and should be.
When marketers, especially tech marketers, try to market to women as a niche, they almost inevitably end up being condescending and stupid, treating women as if they care about how things look more than how they work.
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So that explains the iPhone & iPod Touch.. Apple's marketing them to Women.
But seriously, my wife has a Reader and my mother-in-law has a Reader. Both of them do not find they need a version made for women. This made for women nonsense is sexist and stupid. What is it they think women want/need that men would not? Just make a good device with good software and it'll work for all. The only thing I can think of is that women may want colors that men would not. And that's been taken care of by Cool-er.