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It seems fairly common with indies and small presses. I have four or five in my wishlists and none of them are from OpenRoad.
I don't really like it either. I get that it is showing that it's (metaphorically) a boxed set, but it looks bad when it's the thumbnail or the ereader shows the cover image when sleeping.
And there's also the thing where they make the books look like they're huge 800-page monsters and they turn out to be 60-page novellas.
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