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ruskie, we can already feed everyone and then some. But "we" choose to use a lot of that food to fatten meat animals instead. "we" because those doing the choosing are a tiny fraction of the population. It's getting worse, now we're using food to ensure fat people can still drive everywhere they go.
"green consumerism" annoys me, but it's still a useful step for many people. I belong to a group that have been doing DIY-style green tech for 30-odd years now (I've only been a member for 10) and we're getting increasing invites to "green" home shows and so on where the green consumer message is being used to sell stuff, We go along as part of the "community group" section with Greenpeace and so on, pushing our "you don't have to spend the earth to be green" message. We get quite a bit of interest, especially for some of our DIY magazine stuff after people have seen the prices for the professional products.
But things are changing, slowly but surely. Over here we have water shortages to drive the message home - they're slowly getting worse and the proportion of people who tired of waiting and are doing things themselves is growing dramatically. Our politicians continue to talk about how serious the problem is while making it worse, but people are buying rainwater tanks and putting in water-saving stuff on their own. Which is good.
now, if we can just see some global warming... or people can make the connection between the drought, the bad bushfires and and warming... maybe we'll get lucky there too.
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