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"going green" is today's buzzword... If you're not "going green" you're doing something wrong, so you just say you are (even if you aren't!) just to go with the flow.
At least, that's how I see it...
Example: cars.
Now you have this very "environmentally safe" car (goes on electricity all the way! Mostly suitable for in-town traffic. Now, I happen to know an even more environmentally safe way of transportation: the bike. As that car is mostly for town traffic anyway, why use a car in the first place? But because it's a "green" car, you should use it...
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