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As long as it was a fair subsidy, I don't think I'd mind. Contentwise, I'd be willing to pay upwards of $3 for a book with ads in it, even if they were spaced throughout the book. I can ignore things like that. If I could get a 9.7" screen ereader for $99, and it always had a continually changing banner ad down at the bottom, I could live with that too.
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