Quote:
Originally Posted by Alexander Turcic
Thanks to an anonymous contributor for pointing out this little info tidbit which claims that we might soon see third-party advertisement enriching our reading experience on the Sony Reader. The article referred to Steve Haber, president of Sony's Digital Reading Business Division, who indicated that ads would be possible as "more publishers come on board."
It remains open to speculation, though, how advertisement would be delivered. Wireless connectivity, anyone? 
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What the hell - you pay for your e-books and get advirtisment anyway. Does they also spy on your user behaviour?