|
I don't think it's BS. What if what Haber had in mind was indeed a device with wireless capability? Perhaps one with a larger screen comparable to the Kindle DX.
I could think of this scenario:
- every e-book you purchase from Sony has metadata that describes a book and perhaps the kind of person who is most likely to read it
- Sony will offer some kind of newspaper subscription service, comparable to Amazon
- as the user fetches his favorite newspapers, ads will blend in. These ads will be context relevant. Sony could, for instance, send anonymous information to their ad hosting server, about the kind of books you have stored on your device, allowing them to make a profile of the user, which will help them to send related ads to the device.
What do you think? Just crazy?
|