On their homepage:
Quote:
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The screens will be available for mini-laptops and ebook readers in high volume mass production in mid-2009.
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And:
Quote:
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We have partnership agreements with some of the world's largest manufacturers to create our screens. Additionally, we have some even larger customers lining up to use our innovative new screens. These will be sampling in Spring 2009 and mass-production-ready in Summer 2009.
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Unlike e-ink screens, it doesn't require new factories/production units: that's why they can reach mass-production so quickly.