Quote:
Originally Posted by Sonist
Marketing works: for books, just like for everything else. Whether you are aware of it, or not....
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I never said "it didn't work" I asked if it swayed your book purchasing decisions. Marketing does work in that it makes you aware of a product/book, but it can also have the exact opposite effect than is intended. The marketing for Harry Potter turned me away from the book, rather than toward it, same for DaVinci. So in those cases it had the opposite effect on me. I was made aware of both but also turned away by the very same marketing.
It's one of the reasons I used to love buying from Second-hand and charity shops. The books were quite often jumbled up together and there was an element of discovery in the process - reading a few pages, the blurb, being attracted to the cover. Sadly, my favorite second-hand bookshop closed down (I also miss sitting down with the owner for a chat and a cup of tea).