Quote:
Originally Posted by Sonist
Marketing works: for books, just like for everything else. Whether you are aware of it, or not....
I read Harry Potter because of marketing. I also read The Da Vinci Code (and felt like I had to take a shower afterwards - it was so badly written and constructed, and pandering.)
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I worked for Waldenbooks when DaVinci Code came out. They had ordered 20 copies for our store (a lot for a relative unknown author). They were convinced it would be a big hit, and encouraged booksellers to take out a copy, so they could recommend it.
Ironically, it did go on the bestseller list right away, but went off after two weeks. Then it exploded.
Even though it sucked (IMO), it was still cool to be one of the first people to read it.