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Originally Posted by Steve Jordan
Baen was truly ahead of its time... well, ahead of other publishers, anyway! The bit about cross-promoting other books in the series, plus similar books, is a natural way to advertise other material and generate more buzz and sales for your books.
So my next question is: Who knew about this? I know it's the first I've heard about it! How successful was it for Baen? And whose job was it to get the word out to everyone else? (Okay, three questions.)
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Didn't know about it myself until my book arrived from Amazon with the CD inside. Was very pleasantly surprised. Found several authors I had not tried that I like and bought their books. But best of all, I got to elliminate some that I otherwise would have had to buy to see if I liked them.
Also it's what let me know about their site & their ebooks. Have bought several and also recommended their site to others, so yes, I'd say in my case it has been very successful.