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They aren't "keeping PRC out of devices"
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As I said, it may finally come up to this. If Amazon is insisting on exclusivity while there are free alternatives available, they finally WILL end up with the opposite by unintentionally keeping prc out of devices.
No hardware manufacturer will see any reason to include prc at all. Why should they since both pdf and epub are much more easier to handle? And Adobe would just be silly to try this exclusivity stunt as well.