Quote:
Originally Posted by tomsem
It will be interesting to see what quality of formatting will be, considering that publisher is generally not submitting ePub or PDF directly, and Amazon will have to do it themselves. Maybe by using KFX Output plugin. 
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Actually, Amazon's Kindle Create application has the ability to generate EPUBs from their proprietary KPF format for reflowable books. That conversion output is probably what Amazon will allow customers to download. (Personally I feel the my KFX Input plugin produces a much better EPUB than Amazon's software does, but I am of course biased.)
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It is interesting that Amazon is taking this step now after their ongoing efforts at locking down Kindle DRM and removing the Download & Transfer feature from Kindle owners. They even apply DRM to books that the publisher has requested to be DRM free when delivered in KFX format.
My guess is that they have seen a noticeable drop in sales. Their attempts at forcing lock-in may have resulted in former customers obtaining their books elsewhere.