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I think it should go after the closing quotation mark. It is an annoyance for me when I see it before as I feel it is closing off the wrong sentence. I end up changing it in the ebooks.
As for the apostrophe, it can also be used to signify missing letters. Don't is do not, 'cause is because, etc. It makes sense to me that an apostrophe is replacing the missing i in it's
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