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When I first saw the Kindle, I wanted one badly but thought the price was way more than I could justify (and I am an avid book reader who could afford it). I had a $200 price point in mind before I would jump. However, when the credit card deal came along which took $100 off the price, I couldn't resist.
Much to my surprise - between the library, free books, discounted bestsellers, and the sample capability (reducing impulse buys), my Kindle actually ended up paying for itself.
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