Having just taken a look at the UK website I have a number of observations:
Their book prices seem high at the moment - I reviewed a number of books on my watchlist against the prices on the Kobo UK store and on Hive.co.uk and none were cheaper on Pocketbook and most were more expensive (50% more expensive for a few).
They are not selling their physical e-readers from the site, which seems odd.
It is not immediately apparent to me whether one is able to download easily an epub purchase to a computer for Calibre purposes. (Nothing in the FAQ seems to address downloading an epub).
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