Quote:
Originally Posted by Quoth
Which authors?
Paper or ebook?
Trad or SP?
What definitely helps authors is sales and secondly good reviews. Or non-negative* controversy / exposure on mainstream media.
[* Well publicised school / library bans or rants from politicians (or tabloids) likely helps far more than any other publicity. I can't see how pre-orders help except to encourage trad publishers to do more promotion or a bigger paper print run, and they'd need to be big numbers.]
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Quote:
Originally Posted by Terisa de morgan
Pre-orders help to traditionally published authors, as the publisher look at the initial figures to decide if continuing the series.
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This. Pre-orders also help determine the size of print-runs and play a factor when it comes time to negotiate a new publishing contract even if for a different trilogy or series or stand-alone. It also can factor significantly on if the publishing house puts an effort into advertising or not.
But I have also heard indie/self-published authors talk about how pre-orders count as release day sales so help boost their rankings at the various storefronts.
I don't think it matters so much with Amazon as they factor daily sales, but I could be misremembering. But for authors who sell on Kobo, Apple Books, B&N, etc it makes a difference. They can be offered opportunities to be featured in the storefront's newsletters and/or on the landing page(s), etc. Which in turn helps with visibility and more sales.