Quote:
Originally Posted by Quoth
Especially since the majority don't even buy a Kindle ereader, but read on the iOS or Android App?
Apple has Macbooks, iPhones and iPad.
Google has Android and their own branded tablets and ChromeOS/Chromebook
Amazon has the Fire Tablet, Kindle ereaders, Fire branded 3rd party TV, and TV streaming stick and is the largest Western online retailer.
Microsoft has Windows, Xbox and Surface.
Nintendo has Switch.
Sony has Playstation and abandoned ereaders 10 or 11 years ago.
There is no choice for most consumers as they don't even know there are alternatives to search for. TCL is in supermarkets and phone shops and a review of their Nxtpaper is likely to only mention Kindles and Kindle Colorsoft.
The Barnes & Noble Nook is only in one market.
As an alternative to Amazon Kindle store people are more likely to encounter Apple Books and Google Playstore Playbooks (which curiously don't sell well), not the Kobo bookstore.
Here is a niche readership.
|
I guess that for any alternative device what's hard to match is the fact that manufactures won't take a project if there are less than e.g. 2 million ones to produce, that's why while starting a new one, by the time to get the costumers or backers in (like on campaigns - which is a market that has been also mistealding various times), the hardware gets often too old.