Quote:
Originally Posted by cellaris
...But I think you're wrong to assume that they would switch brands if they knew about Kobo, PocketBook or Onyx Boox. There are many people who know about those brands and prefer Kindle. In my country, you can go to MediaMarkt and find Kobo next to Kindle. If you stay there for a while, you'll see that Kindle is the option most people choose. Why? You'd have to ask them or read their reviews to understand. If you only read the opinions on this forum or go by your own experience, you can easily be misled. I've always thought it's a bit presumptuous to believe that people make (bad) choices because they don't know any better.
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As mentioned in another post, if Kindle equals eReader to you and you don't know any other eReader exists, you're not really "making a choice." You're just buying an eReader. To most Americans who buy Kindles (a niche market), Kindle equals eReader. I'm pretty sure it's different in other countries, but I can only speak for the United States. I'm guessing more Americans have heard of Nooks rather than Kobos because at one point (years ago) Nooks competed directly with Kindles.