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But I think publishers don't want you to give the book to another person. For example, they spend a lot of energy trying to fight against the used textbook market, where they feel they are losing a lot of sales. They probably apply the same reasoning to books being passed on. The advertising side is discounted in their minds. The loss of a sale to the person getting the book is what they will notice.
Or the other way around, giving you the e-book is just another way for them to lose an e-book sale. You might have bought it from them, but instead you get it for free? Not good if you're the accountant, and you don't think there's an advertising advantage.
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