[salamanderjuice]

The dimensions of a 10.3" eReader screenreally aren't that big. As shown by my post on the first page it's less than a typical hardcover novel (~9" x 6"). For people that like the hardcover experience it makes sense. You're going to get similar content at the same font size with smaller margins.

Yes, it's heavier and bigger and that doesn't work for all. But it does make total sense why someone might enjoy reading a novel on a 10.3" screen. It's certainly not outrageously big nor too wide.