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Kindle has over 90% of English Language ebook sales world wide and allows Ai and content that Kobo & Smashwords/Draft2Digital won't touch.
As usual, poor journalism on engadget.
Now you can distribute to almost everywhere via Draft2Digital (Smashwords), inc Kobo, Tolino, Barnes & Noble (NooK), Amazon (Kindle) and Apple. Not Google Playstore books, but oddly Google is nowhere in book sales.
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