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Okay, obviously I missed the ePub thread (no one ever tells me these things!). Actually, it seems to be centered on establishing DRM'd and non-DRM'd logos, and I personally think tying the logo and the lock elements together is confusing, especially if DRM becomes a non-issue. I still maintain that establishing a universal ePub (or Open Book) logo is needed before you try to create variations on it.
But the question of rebranding e-books also stands. And to be clear, I'm not just talking about an "e-book" logo... I'm talking about how e-books are presented to the public, how they are perceived, how they are named (maybe it's time to look past the word "e-book"), etc. We obviously consider e-books different, special... but are they different or special for the right reasons? The reasons that matter to the public? Are e-book advocates playing up one aspect, when they should be playing up something else?
That's what I'm getting at: E-book 2.0.
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