|
There was an ad for the Sony reader in this month's issue of Costco Connection and I saw the Sony in a couple catalogs at Christmas time. Sony just does some anemic low key marketing whereas Amazon is obviously paying big bucks to a really good PR agency that can spoonfeed the media. The wireless shopping does give the Kindle some dazzle for the media outlets to ooh and ahh over, so that helps. Amazon also has a huge interest in making the Kindle a huge hit and switching large amounts of readers to digital content. Amazon sells content and if they can engineer the market to consume more digital content, Amazon can make huge money without fussing with warehouses and shipping as much as it does now. They will probably succeed. They seem to know what they are doing. In comparison, Sony probably can't justify pumping huge promotional cash into their reader. It's probably one of their least expensive products...still Sony could use it as a way to get a lot of people on board with their brand, but maybe they are anyway. It's hardly an obscure company. Most people probably have something from Sony in their houses.
|