Quote:
Originally Posted by christianbk
I have a perspective to share here.
B&N and those who work on NOOK devices are legacy employees at B&N. It's why there's no innovation happening; if you look at the average tenure of employees, it's a significant amount of time (10+ or even 15+ years).
Take for instance this gal. The accomplishments are fine (7 new eReaders in three years, "consistent YOY growth in device sales" which is interesting, though I'm unsure how +46% to 2025 fiscal year budget is mentioned unless it's a forecast).
There aren't any new eyes on this thing. They're in this echo chamber and not seeing what actual users of other devices are enjoying and how they can craft an eReader that incorporates these aspects. It is unfathomable to me how if you work in the NOOK department at B&N you do not see the HUGE MISSES that you have with your product line and software.
You have this company that is seemingly doing well and opening new locations. Great, that's a sign of a growing business. You have this premium membership you're trying to hawk to folks that in some ways hooks into NOOK. Get creative instead of 10% off devices (doesn't stack with sales though), free ebook monthly (crappy selection from 3-5 titles), and how you can use reward stamps for ebooks / audiobooks. Think of a user utilizing a NOOK device as a B&N brand ambassador, tap into these folks who are visiting your stores more now than ever, see if you can make some hardware/software changes based on how you're expanding and what genres are boosting sales and market to them.
NOOK social channels are a joke compared to Kobo.
Instead, it's an afterthought. An end-cap with devices that aren't usually turned on. That no B&N employee ever suggests to people. Outsourcing social media to a company that posts uninspired crap. It's sad.
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Well, it seems many of them have just been laid off:
https://goodereader.com/blog/barnes-...ozens-of-staff