MobileRead Forums - View Single Post - Rebranding on my mind (Georgia was on it last week)

Steven Lyle Jordan · 05-08-2009, 11:21 AM

I've recently run across a few comments that suggested e-books could use some more effort at rebranding. After so many years of lackluster sales, confusing formats, DRM arguments, etc, etc, e-books are carrying a lot of dead weight with them that they could stand to shed.

I've heard the same thing about ePub (aka Open Book)... specifically, the fact that it still does not have a branding, not even so much as a universally-accepted logo.

In this world, nothing makes it big without the proper PR (ask Amazon). So maybe we need to give some thought to the rebranding of e-books, and as an aside, ePub, to get them revved up.

Thoughts, anyone?

I'll start with this: Below is what I use as an ePub logo on the SJB.

05-08-2009, 11:21 AM	#1
Steven Lyle Jordan Grand Sorcerer Posts: 8,478 Karma: 5171130 Join Date: Jan 2006 Device: none	Rebranding on my mind (Georgia was on it last week) I've recently run across a few comments that suggested e-books could use some more effort at rebranding. After so many years of lackluster sales, confusing formats, DRM arguments, etc, etc, e-books are carrying a lot of dead weight with them that they could stand to shed. I've heard the same thing about ePub (aka Open Book)... specifically, the fact that it still does not have a branding, not even so much as a universally-accepted logo. In this world, nothing makes it big without the proper PR (ask Amazon). So maybe we need to give some thought to the rebranding of e-books, and as an aside, ePub, to get them revved up. Thoughts, anyone? I'll start with this: Below is what I use as an ePub logo on the SJB. Last edited by Steven Lyle Jordan; 05-08-2009 at 11:23 AM.