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Amazon is paying huge bucks to push the kindle down everyone's throats. Readers have been around for years, but press coverage of them didn't really start to happen until the K2 release. Amazon has a great marketing department and a load of cash to push the Kindle out into the public eye.
Not that every article is a paid advertisement, don't get me wrong. But when you pay enough to shove it down everyone's throats, it enters the public conscious (which is why you pay to shove it down everyone's throats) and it becomes a news item that every media outlet must now cover.
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