I've also been an Amazon customer since 1997. For a long time, I loved both Amazon and Kindles, but I never bought my ebooks exclusively from them - I always bought them from many different stores.
I lost all my affection for Amazon when they started to make DRM removal harder, though. I also found I liked the Kobo software much better, and after the last Oasis they haven't released any eink Kindle I'd want to buy even for hardware.
So no, I no longer have any sad feelings about Amazon. I feel mostly indifferent about their Kindles and frankly hate them for cracking down on DRM removal.
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