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Calibre reader is good, of course, if you want to read on a computer. Many people don't - too big, too heavy, not portable enough, no eink screen (usually, that is). OTOH, not everyone needs or wants those things.
I think the majority reads on tablets and phones, not on computers or dedicated ereaders. They're a kind of compromise between the two.
While I'm a heavy calibre user for most everything to do with ebooks (library managing, convertig, editing), I read ebooks exclusively on dedicated eink readers. They just suit me best. YMMV.
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