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Many reading programs incorporate a multi-column mode, I suppose because there are people who like it and find it useful for them (there was even a patch for Kobo that allowed up to 3 columns). I like to read with two columns on my 8" and 10" e-readers, just as some people prefer to read in landscape mode without any columns regardless of the size of the reader. Everyone has their own personal preferences. And I assume that whoever buys this folding e-reader, however they use it, will find some kind of use for it.
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