I usually wait for a sale because I am not going to pay $10-25+ for an e book. I don't see why it's that expensive either but that's another rant. If it's on Kindle I sometimes wait until I have a few digital credits in my account then I'll buy it even if its not on sale. B&N is the other place I get books but it's usually with gift cards not purchased by me so I'm less inclined to be frugal.
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