Quote:
Originally Posted by Sonist
Can someone explain, why so many are clamoring for EPUB?
It's a sincere question: I really don't know much about it, but from what I know, I don't see a reason for it.
A PDF gives an accurate representation of a page on screen, preserving both fonts and design. It is as close as one gets to the printed page, and I believe, the best way to replace a printed page.
I personally would rather see screen size standardization, showing pages as meant to be shown by the publisher, then reflowing. There is standardization for paper sizes, why not for screen sizes.
But for those who desire, the new PDF SDK allows reflowing.
In addition, PDF is already an established standard on the desktop. And, at least on a desktop, a PDF can be annotated, searched, stickies can be placed on it, and so on. Not sure if the current mobile version allows this, but if it doesn't, I'd imagine it will soon.
So, again, isn't it better to establish a standard (and PDF currently seems to be the best one I've seen), instead of fragmenting an already confused market with new formats, like EPUB?
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sonist, i've got a thread just for you :
"What's so great about epub ?" you ask... 
you can just read the first page to get most of the pertinent information, i think. epub is really far superior to pdf
for most ebook uses (there are some obvious exceptions, of course) in every way.