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Just some rantiness and head-scratching here.
My last Kindle purchase was in November 2023 when Amazon nerfed their Kindle rewards program. Since then, the Kobo price-match program has worked flawlessly for me and I regretted not using it much sooner. But. My last price-match was in February and it seems as if this program has been nerfed as well.
This is going to have the effect of returning me to my old ways: buying from Kobo when the prices are the same but buying from Kindle when a sale price makes it cheaper. I prefer Kobo books but not to the extent of losing money on them.
Here's the head-scratcher. The common explanation is that Kobo has changed their policy in response to an inundation of orders from angry former Kindle customers. Huh? So they've picked up a ton of new customers and their response is to drive them away? Why, Kobo? Wouldn't it have made more sense to eat any loss at least for a while, while they try to lock down some loyalty even if of only that of habit? And adding insult to injury, all this done without any specific change in policy, just a difference in how they apply the small print, so price matches that would have gone through readily are now rejected? Beats the heck out of me.
It reminds me of the days when "Kobo being Kobo" was a watchword for the inexplicable.
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