All I've ever done is (try to) add covers to a few epubs when they were missing. When the reader shows the cover during sleep, it's very disappointing to have a blank.
Part of the deal for me is the convenience. I buy a book on any web browser, and it's ready to read on my reader. I don't need to give myself extra homework. OK, that only actually works for me with kindle books right now - my epubs are downloaded, added to Calibre and transferred via USB - but that's probably why 90% of my ebooks are kindle books.
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