My point is they didn't innovate or invent. I worked in SW & Electronics R&D and even had a patent. They bought in stuff, or copied stuff already existing and incrementally developed it. The D part of R& D. They didn't hire a team for ARM. They bought an entire company with an ARM licence. ARM licences designs that have I/O or features added by others.
Apple has taken no "raw" ideas, but developed their own version of already established products. The credit due is for brilliant marketing. Not ideas, inventions or research.
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