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Old 05-06-2009, 08:06 PM   #1
timezone
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Posts: 244
Karma: 1232
Join Date: Jul 2008
Location: Boston, MA
Device: Windows Phone7, Kindle Fire
Why color is in our future

Maybe crazy talking about the next reader while we are all still waiting for the next firmware upgrade. Of course color is near by even if it means a couple of years but I bet it will be the next one after the SW if that ever sees the light of day.

Why, because Amazon put a stake in the sand with a new price point today. With a very similar sized reader as the DR but with wireless at $490 iRex has a problem. Sure there are no folders or touch screen. Can the kindle display our version of Mobipocket? I don't want to lose my growing library of books. Having said that how can iRex bring out the SW for the price they hoped to receive for it. It also means any new iRex reader has to take into account the cost of the kindle. Except of course there is still plastic logic. Will be interesting to see if they have to adjust their prices. For this reason it seems the only way iRex can still command a premium is to introduce color. If they can also get agreements with magazine publishers they may still have a chance to milk the cow. That's us.

Even if iRex comes out with the perfect reader with the kitchen sink in it will you think twice before upgrading because of the new Kindle?
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