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Old 02-26-2025, 10:35 PM   #649
Sirtel
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Quote:
Originally Posted by DNSB View Post
OYAH, why is it so hard to get a decent idea of what ebook market share is? Preferably one with numbers that will not cause uncontrollable laughter. For instance, I ran into one late 2024 publication which stated Amazon has 91% of the worldwide ebook market, B&N is second at 25%, Apple has 5% and Kobo has 3%. This oddly adds up to 124%. The B&N 25% is a bit strange as a share of the world wide market since B&N only sells books in the US market and the US market is a lot smaller than the rest of the world combined. Other odd statistics such as 45% of Chinese consumers read ebooks compared to 23% of USA consumers which given the Chinese population is ~4.15 times larger than the population of the USA so that would give about 635 million ebook readers in China compared to 72 million ebook readers in the USA.
635 million Chinese read ebooks and B&N has 25% of the worldwide market? I had no idea B&N was selling in China and so successfully, too.
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