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Originally Posted by DNSB
OYAH, why is it so hard to get a decent idea of what ebook market share is? Preferably one with numbers that will not cause uncontrollable laughter. For instance, I ran into one late 2024 publication which stated Amazon has 91% of the worldwide ebook market, B&N is second at 25%, Apple has 5% and Kobo has 3%. This oddly adds up to 124%. The B&N 25% is a bit strange as a share of the world wide market since B&N only sells books in the US market and the US market is a lot smaller than the rest of the world combined. Other odd statistics such as 45% of Chinese consumers read ebooks compared to 23% of USA consumers which given the Chinese population is ~4.15 times larger than the population of the USA so that would give about 635 million ebook readers in China compared to 72 million ebook readers in the USA.
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635 million Chinese read ebooks and B&N has 25% of the worldwide market? I had no idea B&N was selling in China and so successfully, too.