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The DX stands for "ducks".
Amazon realized that Daffy4u was posting negative remarks at Mobileread because of some bad decisions on Amazon's part (the kindlefix fiasco, censoring book listings, editing reviews, etc.) So they are calling their new product KindleDX in an effort to placate Daffy.
That's my theory anyway.
It's either that or they were going to call it KindleXL, but Mr. Bezos said "No, that reminds me of underwear."
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