[anurag]

From http://online.wsj.com/article/SB124139557124881817.html

Some newspaper and magazine companies, feeling let down by the Kindle electronic reader from Amazon.com Inc., are pushing for alternatives.

A few publishers are forging alliances with consumer-electronics firms to support e-readers that meet their needs. Chief among their complaints about the Amazon portable reading gadget is the way Amazon acts as a middleman with subscribers and controls pricing. In addition, the layout isn't conducive to advertising.